Let’s face it: Mixed Martial Arts (MMA) is no longer a niche sport. Head to any sports bar on a fight night and you’ll see hordes of men and women crowded around televisions watching tatted-up behemoths grapple with each other. The combat is brutal, just like UFC founder Dana White. Through a series of shrewd business moves and a ruthless marketing campaign, he’s methodically crushing the remnants of boxing.
Monday, October 18th, 2010 at 4:09 pm