The PGA Tour could take a few lessons from the European Tour. The first is to embrace John Daly no matter what. The second is to challenge its top players to make ridiculous shots in random locations.
The PGA should do the same with its top golfers. Imagine Tiger Woods, Phil Mickelson and John Daly being forced to hit random shots in places like Hoover Dam, Death Valley, a WV strip mine, the Bunny Ranch, Somalia, etc. They should be allowed to bet on the shots as well as drink while they’re playing. Guaranteed ratings killer no matter how bad Tiger does during tournaments.