Remember that Coors Light ad? Well you won’t see any more like it, at least you wont see one with any sort of NFL branding on them because Anheuser-Busch owners InBev just locked down the official beer of the NFL rights for a cool $1.2 billion. Say that with me, $1.2 billion dollars. If there is ever a deal that is good and bad for the owners, its this one. How on earth can they claim poverty come negotiation time with the NFLPA when they signed this mega deal and this is just one of their many “official” sponsors?
In this down economy, the new beer sponsorship will, according to the St. Louis Business Journal, pay the league $42 million in the first year and increase to $50 million by the end of the 6 year deal. Currently, they are being paid $3o million a year. That’s a pretty nice raise, yes/no?
Budweiser used to be the official beer of the NFL but they’ve never had as much exclusivity as they currently have. Right now, Budweiser is the official beer of 28 NFL teams, the exclusive beer of the NFL and the exclusive beer of the Super Bowl including the logos that go along with it. As great as that is for Budweiser, I think it might not be the best for the fans. Not because we need to see a variety of beer commercials, no, who cares about commercials really, that is just the point of the game where I run to the bathroom or check my fantasy team. No, the most troubling thing about the deal is that we still probably won’t see another Bud Bowl since it was created because Bud didn’t have the Super Bowl logo rights at the time. Now they have them and I am sad. I still want more Bud Bowls. That is good Super Bowl commercial gambling entertainment there.
I mean, this is about 10 times better than any of those coaches commercials, right?